With all the hype about benefits of real estate investment, there is ever so much competition looking for investment and development opportunities at all deal size ranges. Raising equity or debt financing is normally attainable if you uncover an opportunity where the IRR and caps rates actually work these days. Many investors are expanding their scope of investing outside their local area to find new opportunities. A market analysis can be a great starting point to understanding the supply and demand factors of a given area. Also, look carefully at job growth and consumer confidence in the areas. There is a great amount of public information available on demographics and news about local factors driving new opportunities. Pick your area and learn the market, this will help to channel your next investment decision and mitigate future financial risks.